BOWLING FOR COLUMBINE Target Audience Profiling

Tyree

Bowling for Columbine

Target Audience Profiling

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4. Geographical

It is made extremely clear throughout the documentary that the director, Michael Moore developed and made this film for Americans. Moore clearly shows in the film that he wants to stop the gun problems and define the gun control in the United States. Having said that, his message could spread across many areas outside the United States, such as Great Britain and Germany and Japan, as they all have high gun crime rates.

5. Classification

I'm actually quite unsure on how to give an answer to this, but I believe that both pro- gun people and anti- gun people would have to watch this film, and here are my reasons why; for pro- guns, the film shows how American gun owners are blinded by their own morals on why they should own a gun, they believe that it is your own responsibility to take care of yourself and your family, and not the authorities. They have this belief that they would be able to self contain and control how they use their weapons against those who are potential threats, so Moore is trying to convince the Americans who love guns that sometimes they're not such a great thing by talking to them about the awful crime.. For anti- gun users, he is just showing them what problems are created with guns, as the citizens without guns would already have the same views on gun ownership as Moore anyway.

6. Education
I believe that film viewers with a higher, or better education would be more inclined to watch informative documentaries like this as opposed to entertaining "popcorn films" such as Transformers or The Expendables. You see, it also comes down to age and maturity. You do get mature teens who will sit and watch a documentary, but most of the time teens (and viewers with a smaller attention span) watch much more entertaining films rather than political documentaries. Documentaries could also be seen as acquired taste films.

7. Ideology/Politics
This one is fairly easy. Michael Moore, being a Political activist, is very famous for his Liberal views. His views make appearances in probably all of his movies and his books that he gets published. So, obviously, his target audience would be viewers with the same Liberal views as him. But, I could argue that he makes these films on the sole purpose that he wants to try to convince Conservatives to listen to his words and see if he can change everything that he seems Conservatives seem to be getting completely wrong.