The Lift target audience

Tyree

THE LIFT TARGET AUDIENCE

Improved

Similar to Michael Moore's documentary film, 'Bowling for Columbine', the target for Marc Isaac's film, 'The Lift' will also have to be quite specific, according to these categories:

AGE
The target audience' age can be absolutely anything, as long as it is above the age of 12, perhaps? You do get mature 13- 15year- olds who would be able to concentrate and watch such a strange documentary like this, even if it is just 25 minutes long. Although, some could argue can the Director made this film for an adult audience, because they are the intended viewers that would fully "understand" what Marc Isaacs has tried to achieve.

GENDER
This one, like 'Bowling for Columbine' can be watched by both male and female viewers. But, unlike the former film, this was specifically made for both genders, as opposed to 'Columbine' which clearly made its audience aware that it was made for the male part of the audience. This is because 'The Lift' is "speaking" to regular people who lived normal, everyday regular lives, and Moore's film was "speaking" to gun- toting Americans and teens who have homicidal tendencies.

GEOGRAPHIC LOCATION
This one is tricky and yet, very simple at the same time; this film was clearly made in England, and it was also made by a British director, of course. So, you could say very eassily that this film was made entirely for a British audience. However, you could argue that some viewers outside of the United Kingdom could be interested in this film, as they might want to see what life is like for British people and what they are like, and they might be interested in uncovering different personality traits of each individual being, as the film clearly does so well. I don't think that many American's would understand it, though as this film has a very dry sense of humour and the unintentional comedy isn't very obvious, either.

EDUCATION
I think that this film was made for working class British people who have average IQ's, you don't need a genius IQ to fully grasp what this film is about and what it is trying to achieve. To me, average working class people are the most interesting and fascinating people to make a documentary of. A lot of documentaries that are made are about the lives and careers of celebrities, whether it is exploiting their personal issues or are just flaunting around their own wealth and riches. More documentaries need to be made and broadcast like these because these are the sort of things that really matter in today's world.

OCCUPATION
Similar to every other category in this piece of work, anybody with any job can view this film. Unlike 'Columbine', anyone who is employed or unemployed can watch this film and relate to it, as long as they weren't born into a wealthy family, I suppose, but I digress. You don't need a high payed job to enjoy this film, I don't even think that you need to be in employment, students can watch it, too. Just as long as they enjoy it for what it is.

INTERESTS & LIFESTYLE
Once again, working class people are the ones to enjoy watching this the most, they have the most modern lifestyle and have lives that can be considered similar to the ones seen in the film, they can relate to the individuals being "interviewed" by the director. The interests of the viewers is a tad more tricky to distinguish, but I suppose that the audience would just have to be interested in daily lives of people, and they would have to be quite open minded to watch this particular film. 

The target audience for this film could be anybody, any age and gender, it doesn't matter. They're lifestyle, though, can't be that of a thrill seeker, but of something that's a little bit more realistic and down to Earth in order to 'connect' with the film and the people interviewed. The target audience would have to be in a somewhat 'regular' paying job and have a normal lifestyle because the people being interviewed in the documentary are pretty much normal people (except for one person interviewed who is a schizophrenic), but this can appeal to anybody because everybody has a different personality and can possibly relate to those seen in the film. When I say that anybody can watch this film, regardless of your lifestyle choice or whatever, I also mean that you have to be invested enough in the idea in order to watch it, because this is a very unconventional and bland short film (which works to the films' advantage).